Ranked lists

Each list states what qualifies an ingredient for it and how many qualify. A list cannot be published with fewer than eight — a short list reads as a ranking when it is really everything on file.

12Branded ingredients for cognitive healthCognitive claims attract more marketing language than almost any other category, and the gap between what a label implies and what a specification guarantees is where formulation projects go wrong. Every listing below is a branded ingredient with a named active compound, a quantified standardization, and a physical form on file — so the comparison starts from what each supplier will actually commit to in writing rather than from what the brochure says.12 ingredients · reviewed 26 August 2026
12Branded ingredients for joint and bone healthJoint formulations are unusually crowded with materials that share an active and differ enormously in what is guaranteed — three boswellia extracts on this list all name AKBA, at three different minimums. That is exactly the comparison this page exists to make possible. Each entry states its marker and the level the supplier will guarantee, so the specification can be read side by side before anybody requests a sample.12 ingredients · reviewed 26 August 2026
12Branded ingredients for sports and performanceSports nutrition buys on dose, and a dose is only meaningful next to an assay. The listings here each carry a named active and a guaranteed minimum, which is what makes it possible to work backwards from a target intake to a realistic inclusion rate — and to see immediately where two products claiming the same active are not offering the same thing.12 ingredients · reviewed 26 August 2026
12Branded ingredients for antioxidant and cellular healthAntioxidant is the broadest claim in the category and the least informative on its own: polyphenols, carotenoids, sulphur compounds and mitochondrial cofactors all end up under it while behaving nothing alike in a formulation. Reading the named active alongside the guaranteed level is the fastest way to see what a material actually is, and every listing below states both.12 ingredients · reviewed 26 August 2026
12Branded ingredients for mood and stressAdaptogen is a category description, not a specification. What distinguishes the materials below is what each one is standardized to and at what level — the figure that determines your inclusion rate and, in most markets, what you are permitted to say. Each listing states its marker and guaranteed minimum, so those decisions can be made from the specification rather than from the positioning.12 ingredients · reviewed 26 August 2026
12Branded ingredients for heart and circulatory healthCardiovascular positioning carries the tightest regulatory constraints of any category on this directory, which makes the documented specification more load-bearing than usual: what you can say is bounded by what you can evidence, and what you can evidence starts with what the supplier guarantees. Every listing here states a named active and a quantified minimum.12 ingredients · reviewed 26 August 2026